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Friday, July 13 • 9:00am - 10:30am
Brand and Engagement

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As media and technology continue to rapidly shift and evolve, community media centers are challenged to demonstrate our value to our communities. How can we use branding and messaging strategies to not only shape our image externally, but also to help refine how we think internally about our programs and services? We often think about our work through the lens of “How” and “What”. In this session, we’ll challenge ourselves to think about “Why” we do our work, and how looking through that framework can influence how we are perceived and how we make programmatic decisions and choices.

avatar for Chad Johnston

Chad Johnston

CEO, CreaTV San Jose
Chad Johnston has been working at the intersection of media, art and social justice since the late 90’s. He has led nonprofit Community Media Centers since 2004 in North Carolina and Minnesota, and in late 2016 moved to San Jose to take the CEO position at CreaTV. He has a passion... Read More →
avatar for Matt Schuster

Matt Schuster

Executive Director, Public Media Network
Matt has been working in the field of community media for more than 20 years and has recently returned to Michigan to serve as the Executive Director for Public Media Network in Kalamazoo. For the last 5 ½ years, Matt was the Executive Director for TV Santa Barbara, a nonprofit... Read More →

Friday July 13, 2018 9:00am - 10:30am PDT
Key Ballroom 3-4